Love Google Doodles? Well, now Tumblr has its own version, and the reason why harks back its most recent redesign.
The Tumblr logo was quietly redesigned last October, and the change was so slight that many didn't even realize it. Tumblr tells VentureBeat, however, that the logo almost lost its punctuation mark - an interesting point if you consider Tumblr owner Yahoo's famous exclamation mark (a subject over which many still gnash their teeth).
Tumbr's creative director Peter Vidani considered getting rid of the dot entirely, but ultimately decided to keep it around as a design element which the company could swap out for icons - not unlike the Google logo. Click the icon and you'll arrive at a relevant page or search term.
Tumblr is kicking the program off for Valentine's Day, and will create numerous Tumblr Dots per month for special causes (as in the case of Typhoon Haiyan) and holidays (such as Star Wars Day).
Of course, this isn't an world-shaking move. But, it is a curious design decision that should answer a few questions for all of you punctuation-hating designers out there.
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