Tumblr is rolling out a new video player experience for its site and mobile apps.
Similar to Facebook, clips that appear in the dashboard will now play automatically - but only when the user is connected over Wi-Fi. Tumblr will mute all videos by default, although a quick tap on the speaker button should toggle the audio. Notably, the development team has also taken a page from Vine's playbook, looping videos indefinitely - this could be in reaction to the content users post, or a way to raise play counts for advertisers.
On the Web, Tumblr has added a 'floating' video player that docks on the right-hand side of the page as you scroll through the dashboard. Twitter has experimented with a minimized player in its mobile apps and it should accelerate the speed at which users can catch up with the latest posts in their dashboard.
The Yahoo-owned entity has also started converting videos to a smaller file size in order to reduce buffering times. Similar to YouTube or Vimeo, an HD option will also be available for those craving a pixel-perfect experience.
These changes should come into effect today - but if you're not seeing them in your Tumblr dashboard just yet, hold tight. They're coming.
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