Twitter Taps Google Maps Director Daniel Graf for Product VP

Twitter announced on Tuesday it has named Daniel Graf as its new Vice President of Consumer Product.

Graf most recently comes from Google, where he led efforts on the company's Google Maps project since 2012. Most notably, Graf was responsible for bringing Google Maps to the iPhone after Apple introduced its competing Maps product.

Graf comes in months after the departure of Michael Sippey, who led Twitter's consumer product for the better part of two years before leaving the company in January.

Over the past four years, Twitter has struggled to create a cohesive consumer product strategy, according to people familiar with the matter, and has had issues in making significant changes to the company's core mobile and Web products. It was in part due to management issues, as well as indecision and a lack of clear direction in which to take Twitter's consumer products.

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