A new feature on Twitter which will allow Comcast subscribers to tune to or record select television programs by clicking on tweets is now going live. Last month, Twitter and Comcast announced a strategic partnership to introduce 'See It' button in tweets, which Twitter users would tap on to immediately watch a live show or set their DVR to record it for the future. Today, Twitter is announcing the 'See It' (or SEEiT, as it's hilariously being spelled) buttons will roll out this week with two NBC Universal programs, a drama called 'Haven' and the reality program 'Naked Vegas,' as the first shows supported.
These are odd choices for the SEEiT launch, as the shows aren't exactly the most high-profile TV programs from the forthcoming lineup. However, Twitter refers to the rollout as a 'preview,' indicating perhaps they want to test with less well known shows while working out the kinks.
On Comcast's new SEEiT website, NBC's 'The Voice' is at the top of the page, and in several screenshots. Many expected it would also be among the first to receive the new functionality on Twitter, as it was the only program from the Comcast lineup which also appeared on Nielsen's study of the most tweeted about shows.
Comcast has a number of other more interesting programming options it could have chosen from, including The Blacklist, Chicago Fire, The Michael J. Fox Show, Sunday Night Football, Access Hollywood, NHL, Premier League Soccer, Sochi Olympics, Today Show, Psych, and Suits.
The company previously said that the programming which will become SEEiT-enabled includes shows from NBC, NBC Sports Network, CNBC, MSNBC, USA, Syfy, Bravo, Oxygen, E!, Esquire Network, and The Golf Channel. But it sounds like lineup will be expanding in the future. Comcast says on the SEEiT website that it's working with other programmers and channels beyond NBCUniversal, and hopes to also have announcements related to an expanded lineup of supported shows 'soon.'
The SEEiT website FAQ also now adds that the feature may work in the future with programmer's apps, too. That would allows even those not currently subscribed to the Comcast Xfinity TV service to take advantage of the SEEiT functionality, too.
And that while SEEiT today is limited to Twitter, the company intends to introduce the feature further across the web. 'We are talking to other social networking websites, services and apps so you will be able to use SEEiT in other places soon,' reads the explanation.
Twitter this week also updated its mobile app to call out TV shows currently being tweeted about on its network in the Discover/Trending section.
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