MiTu, the Hispanic YouTube network backed by Chernin Group and other showbiz investors, has launched a male-centric spinoff channel dubbed Macho.
Macho, which bowed Oct. 24, will carry only English-lingo programming, unlike the mothership MiTu channel, with an emphasis on showcasing YouTube stars. The outlet's centerpiece is 10 episodes of a comedy-variety show 'El Show,' hosted by Chuey Martinez, a radio personality on L.A.'s popular KIIS-FM.
'El Show' is lensed before a live audience at YouTube's production facility in Los Angeles.
'Our idea behind 'El Show' was to create an outrageous and unpredictable tune-in experience and breakout format that showcases and celebrates a cross section of popular Web-based talent,' said Doug Greiff, MiTu co-founder and chief creative officer. 'We see 'El Show' as the ultimate collaborative experiment and cultural connector, where YouTube stars from all walks of life can come together, showcase their diverse talents and skills, and be exposed to our exploding, dynamic Latino-friendly audience.'
Other shows to air during Macho's launch include the action-figure series 'Tales of Provencia' and horror mystery vehicle 'El Porvenir,' set in a small Mexican town.
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