Twitter Expands Its Commerce Lineup With Twitter Offers, Which Link To Your ...

Twitter just announced that it's testing a new commerce product called Twitter Offers.

This follows the announcement of Twitter's first commerce product back in September, a 'Buy' button allowing users to make purchases directly from tweets.

This one's aimed specifically at businesses advertising on Twitter - through Twitter Offers, those companies will be able to offer cashback rewards in their tweets, and those rewards will tie directly into consumers' credit and debit cards.

So if you see an offer in your timeline, you should be able to add it to your card without leaving Twitter. Then when you go into the store, instead of bringing a coupon, you just make payment and the reward should show up on your card statement shortly after.

A Twitter spokesperson said the card integration was already built by CardSpring, which Twitter acquired in July.

Meanwhile, advertisers will be able to tell which purchases came directly from Twitter Offers. In a blog post, the company says:

Additionally, we make it easy for merchants to get up and running because they can use their existing payment network, there's no change to the consumer purchase process, no employee training and no new hardware or software to install. By leveraging Twitter's robust targeting capabilities, advertisers can tailor their promotions and campaigns to the right audience, while optimizing for performance.

From a security standpoint, Twitter says your card information will be encrypted and can be removed from your account at any time.

Twitter Offers are being tested initially on desktop and mobile in the United States. The post says Twitter will be working with 'a handful of brands' to test these offers in holiday-related promotions, which it will announce 'in the near future.'