Rita Ora's Twitter backfire
Rita Ora suffered a social media humiliation in October 2014 when an attempt to engage with fans on Twitter backfired.
The 23-year-old British pop star tweeted that she would release her new single on Monday if she got 100,000 retweets. But despite having nearly four million Twitter followers, only 1,000 people retweeted her.
She quickly deleted her original tweet but soon afterwards retweeted what appeared to be a sympathetic tweet which read: 'Where her 3.9m followers at when you need them'. Ora subsequently deleted that message too.
'Going to Africa. Hope I don't get Aids. Just kidding. I'm white!'
This was the career-ending tweet sent by a PR executive as she boarded a plane in December 2013 from London to her native South Africa.
Despite only having 500 followers, Justine Sacco's message went viral and became one of the most discussed topics on Twitter, as the hashtag #HasJustineLandedYet began to trend.
Her employers, media company IAC, said they had 'parted ways' with her following the incident.
She was subsequently hired to promote a re-vamped version of the app Hot of Not, it was reported earlier this year.
'Boring Snoring'
In September 2013, the then BBC Newsnight editor Ian Katz accidentally sent a message to his 26,000 Twitter followers describing shadow chief secretary to the treasury Rachel Reeves as 'boring snoring' after she appeared as a guest on the show.
In what he later admitted was an 'ill-judged remark', he wrote: 'Tnks ... except for boring snoring Rachel reeves ... playout was fun tho, wasn't it?' he said. telly MUCH netter (sic) than snooooozepapers innit.'
In response, Ms Reeves issued an apparently sarcastic reply, simply saying: 'Thanks ...'.
Mr Katz later wrote an official apology letter to the Labour party for his comments.
The mystery over Chris Huhne's 'fingerprints' tweet
Former Liberal Democrat cabinet minister Chris Huhne became the centre of speculation that he was secretly trying to undermine a colleague when he accidentally made public a private message on Twitter.
Chris Huhne wrote in October 2011 to a Guardian journalist that he wanted to keep his 'fingerprints' off a story, which must appear as if it had come from 'someone else'. He quickly deleted the message.
Mr Huhne later apologised to Home Secretary Theresa May for leaking embarrassing revelations about her party conference speech.
At the time, he was embroiled in a bitter row with his estranged wife over allegations that he asked her to take three penalty points for speeding on his behalf. He was subsequently jailed for eight months for perverting the course of justice.
Ed Balls tweets his own name
An internet sensation was born on April 28, 2011 when shadow chancellor Ed Balls accidentally tweeted his own name as he was typing it into Twitter's search box.
An aide had urged Balls to search Twitter for an article mentioning him, but instead tweeted his name to his thousands of followers. He didn't delete the tweet because he didn't know you could.
Three years on, people still celebrate the anniversary of 'Ed Balls Day'. Last year, Mr Balls honoured the occasion by retweeting the original message, saying: 'Ok, ok.. Because it would be rude not to..!' [sic]
Ed Miliband stirs race row
Labour leader Ed Miliband was left red-faced in January 2012 after bungling the task of tweeting to mark the death of Bob Holness, the host of Blockbusters.
His tweet read: 'Sad to hear that Bob Holness has died. A generation will remember him fondly from Blackbusters.'
The slip-up came at an unfortunate time for Miliband because it was the day after his then shadow health minister, Diane Abbott, apologised for comments she made on Twitter which had been described as racist.
Sally Bercow names Lord McAlpine
Sally Bercow, a Labour activist and wife of Speaker John Bercow, learned the hard way about being careful what you tweet after she libelled Lord McAlpine.
Ms Bercow was sued for damages by the former Conservative party treasurer after naming him on Twitter in the wake of a BBC Newsnight report that wrongly claimed a leading politician from the Thatcher years had abused boys living in care.
Bercow had tweeted: 'Why is Lord McAlpine trending? *innocent face*.'
David Cameron tweets spoof account
Last year, Prime Minister David Cameron was ridiculed for tweeting his support for Iain Duncan Smith's welfare reforms to @IDS_MP, a spoof account mocking the Tory-led Coalition.
The Prime Minister copied in what he thought was the account for the Work and Pensions Secretary in a tweet supporting his welfare reforms.
The account's tweets should have given the game away. One read: 'I've always supported a Mansion Tax. Your Tax buys my Mansion. Chin chin!'
Anthony Weiner's sexting scandal
In 2011, the then Democrat congressman tweeted a sexually suggestive picture of himself, which the US politician later admitted he had intended to send it privately to a 21-year-old student, one of the several women with whom he had engaged in explicit photo exchanges. The scandal led to Mr Weiner's resignation.
Susan Boyle's unfortunate hashtag
Before the launch of the Scottish singer's record in November 2012, Susan Boyle's PR team made a blunder after using Twitter to promote an 'exclusive album listening party'.
Unfortunately, the hashtag they chose was #susanalbumparty, which caused hilarity among Twitter-literate users, who quickly spotted a crude double meaning.
The hashtag was hastily changed to #SusanBoylesAlbumParty, but not before it spawned a wealth of mock-invites to the party.
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