Facebook recently introduced a new way of expressing gratitude just in time for Thanksgiving as it launched its new 'Say Thanks' video creator. The feature has received mixed reviews in a predictable fashion as critics tear it apart while Facebook users have flooded newsfeeds with videos saying thanks to their friends and family.
Similar to the 'Look Back' videos that Facebook released in early 2014, the 'Say Thanks' videos allow users to select a friend to whom they can then express thanks through a video card. Once the friend is selected, Facebook generates photos saved of the user and their friend. It offers very few options for personalization other than allowing the person to choose 10 photos, pick the greeting and then choose whether the person is an old friend, a friend or a family member. Facebook then creates a 52-second video set to music with a few phrases expressing thanks that can be posted to someone's Facebook wall.
'We wanted to make it super simple,' design manager Cameron Ewing said in an interview with USA Today. 'This is a great moment to let people unleash that notion of gratitude.'
Some have found the feature a little too simple as critics have called the fixed-format videos 'cheesy' and 'impersonal.' Slate called the project 'a terrible way to thank someone.' Slate writer Lily Hay Newman specifically pointed out that this is a first effort at replacing thank-you notes, which are one of the few things in our society that has remained on paper in a digital-savy society.
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