Pop - a joint venture of CBS and Lionsgate that will take form as a new TV network launching in 2015 - will become the first TV network to build its primary web presence on Tumblr. The mission of Pop, formerly TV Guide Network - is to celebrate 'the fun of being a fan.'
The Tumblr-hosted site launches on January 14, 2015 to coincide with the linear TV network launch. The network intends to include all the best aspects of Tumblr and its community (GIFs, memes, user-generated content), while also featuring the usual components of a network site (channel finder, schedule).
'Our collaboration with Pop is a perfect way to connect television fans on Tumblr directly to both the network and the shows,' said Sima Sistani, head of media at Tumblr. 'The future of television marketing is all about engaging with your fan community 24/7, not just during the broadcast window. Pop is positioning itself to lead that evolution with an always-on strategy through Tumblr, a distinctive online destination that is instantly social.'
TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It's included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site ( http://ift.tt/11KzbFv) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.
Tidak ada komentar :
Posting Komentar