Instagram users put 'cock in a sock' to raise awareness and funds for testicular…

Best. Hashtag. Ever.

Started by some lads in the UK, the #cockinasock campaign, which is spreading across Instagram like crazy, aims to raise awareness and funds for testicular cancer by having men post naked selfies in which they wear nothing more than a strategically placed sock over their junk.

Testicular cancer is the most common type of cancer affecting men between the ages of 15 and 34 and is highly treatable, especially if detected early through self-examination, which makes awareness of the disease all the more important.

Cancer Research UK, as well as various other charities, are already benefitting from the campaign and all of us man-loving folks are winning, too.

Like we said, Best. Hashtag. Ever.

Here are some of our favourite hunks so far (try not to drool on your keyboard!):

5) The Artsy Boy 4) The Classy Gent 3) The Exaggerator2) The Military Group 1) The Humble Hottie 'I know that i don't have the perfect body but this is for a good cause. testicular cancer is the most common cancer in males between 15 and 34, but it's highly treatable, especially if caught early via self-examination. Helping the campaign Cock In A Sock.'