Apple's 41 clips on YouTube have garnered millions of views but generated zero comments. Why? Comments are disabled, leaving viewers to be nothing more than that.
'Twitter is an ecosystem that Apple can't control, and Apple likes to control everything,' Sozzi said.
Ironically, in the description of one of those videos Apple recently wrote, 'We're humbled and inspired by what people do with iPad. So we set out to capture some of their stories. What will your verse be?'
Instead of allowing fans to submit comments under the YouTube video, it links back to the Apple site, where the user can't weigh in. It was a rhetorical question, or one the company prefers you answer with how you use its devices.
Venture capitalist and Twitter investor Fred Wilson wrote regarding a popular website that shut down its comment section, 'You can turn off the comments, but you can't turn off the discussions.'
( Read more: Twitter tanks loses almost $8.7B in market cap)
And social discussion about Apple-whether or not it joins Twitter or opens up conversation on its YouTube channel-has always been plentiful.
A report from Topsy (a social media analytics company recently bought by none other than Apple) shows that since Twitter launched almost eight years ago, 422,000 tweets mentioning the @Apple handle have been sent, many into a social black hole. Celebrities who have used the inert handle include Ashton Kutcher, Marissa Mayer, Kevin Hart and Donald Trump.
There are also dozens of unofficial Apple accounts on Twitter. The highly popular @iPhoneTeam-run by Ethervision, a mobile application development company in Chicago-tweets breaking tech news to more than 380,000 Apple fanatics. Add in the accounts belonging to blogs dedicated to tracking Apple's moves and the number of accounts is in the hundreds.
As the company continues to generate social buzz with endless iTV, iWatch and iCar rumors, does it even need to get on the Twitter train?
( Read more: Zero chance for Apple-Tesla merger: Pro
'Apple is so popular and obsessed over, it may be the only company that wouldn't benefit from a corporate Twitter handle,' said Jason Stein, founder and president of the social media agency Laundry Service.
Some are convinced that Apple made the right call in not boarding the social train.
'If I woke up one morning and saw Apple running @Apple, my immediate thoughts would be are they going to start running special product deals and if so, why?' Sozzi said. 'Is something not selling right? Has Apple officially lost its cool?'
Neither Apple nor @Apple responded to an email and tweet asking for comment.
- By CNBC's Eli Langer. Follow him on Twitter at @EliLanger.
Tidak ada komentar :
Posting Komentar