Tumblr To Give Google Doodle

If you can't beat 'em, join 'em ... or rip 'em off.

Tumblr, perhaps recognizing a good marketing gimmick when it saw one, is going to be taking the road more travelled in cribbing the 'Google' logo's habit of changing for the holidays. Now, currently, a heart in honor of Valentine's Day ... err, Month (apparently), the logo will update sporadically in order to serve a more marketable and therefore buzzworthy function.

Here's hoping Tumblr goes more daring in their doodles - there's got to be a more hilarious image on 4/20 than Israel's Independence Day.

Here's more about the world of Doodle's: Roswell Alien Google Doodle Has A Bitchin' Easter Egg [VIDEO] 10 Great Google Doodles Google Giving Away $30,000 For A Doodle That Will 'Make The World A Better Place'