Twitter will let you create custom timelines based on topics, hashtags and more from Tweetdeck, it announced today. Twitter is also providing an API to allow developers to build this functionality into their products.
This will allow people to create powerful streams of information out of Twitter's public firehose, effectively allowing anyone to curate individual streams of data tailored to a topic. The topics could be literally anything that's contained in a tweet, including hashtags, a phrase like 'drinking coffee' or event-specific keywords like 'Superbowl' or 'TC Disrupt'.
The ability to create custom timelines in Tweetdeck is rolling out slowly, so not everyone will have it right away. This is apparently in an effort to educate people about the new capabilities of custom timelines and to see how people are using them. Not all of Twitter's consumer products will get this feature right away. If it's successful, however, it could definitely expand to other products.
Twitter's Brian Ellin on the new feature:
Custom timelines are an entirely new type of timeline -- one that you create. You name it, and choose the Tweets you want to add to it, either by hand or programmatically using the API (more on that below). This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets.
Each timeline is public and has its own page on twitter.com, making it easy to share so others can follow along in real time as you add more Tweets. And since custom timelines are part of our Twitter for Websites toolkit, you can embed these timelines on your website.
In addition to the announcement of the ability to create custom streams around particular topics, Twitter is also launching an API which will allow developers of products to offer this capability in their own tools:
There's something more to what we're announcing today: the custom timelines API beta. This new API will open up interesting opportunities, such as programming your custom timelines based on the logic that you choose, or building tools that help people create their own custom timelines, as TweetDeck does. As noted above, POLITICO is using the custom timelines API to add Tweets to its Tweet Hub.
Image Credit: Robert Benner/Flickr CC
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