You post 'Goal!!!!11!!' but who scored? Facebook's on a drive to host more sports talk and get its trends shown on the news, so today it's partnering with SportStream to structure, enhance, and make sense its real-time data. SportStream will offer broadcasters and sports teams a search interface for Facebook's Keyword Insights and Public Feed APIs that leverages its 'SportsBase' of metadata on teams, players, leagues, and games to surface who's saying what about the biggest moments in athletics.
Facebook knows chatter about real-time, global events like sports is a huge opportunity for engagement, but many people are bringing this talk to Twitter. By getting TV, print, and web news outlets plus the sports teams themselves sharing Facebook sports chatter trends, Facebook hopes users will make it their watercooler for the big game.
The problem is messy data. When you write 'RG3 touchdown' you mean Robert Griffen the third scored a touchdown for the Washington Redskins NFL football team. Facebook can't parse that, but SportStream can.
Launched last June, SportStream monitors every major game, organization, and player plus all their social media accounts to understand what's going on in games. It could break content down into feeds about specific games or rivalries that news outlets could reference or sports teams could embed on their sites.
Until now SportStream was predominantly looking at public Facebook Pages, Instagrams, and Twitter accounts, but its new partnership with Facebook gives it access to the Keyword Insights API that anonymously aggregates trends of what Facebook users are privately post about, and the Public Feed API that's a firehouse of what users are specifically sharing in public posts.
It's now releasing an search interface for these APIs that makes it easy to construct queries like 'What part of the country talks about football the most?', 'Do young people have more positive sentiments about Kobe Bryant or Lebron James', and 'Which home city is talking more about the big Boston Red Sox vs New York Yankees game?' The ability to license access to its platform filled with this Facebook data could be a huge boon to SportStream, which has raised $3.5 million, has 10 employees, and serves about 50 teams and media outlets already.
By making its sports data easier to understand, Facebook might get more outlets and teams to use it.
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