Rabu, 09 Oktober 2013

A Woman to Serve on Twitter's Board? Here Are 25


Donald Heupel/Reuters; Peter DaSilva for The New York Times; Jason Merritt/Getty Images; European Pressphoto Agency


There has been quite a kerfuffle over Twitter's lack of gender diversity at the top, including my Saturday New York Times story about the issue and a stream of tweets in response from Dick Costolo, its chief executive.


Twitter executives have said they care deeply about the issue, but have found it challenging because of the small pool of qualified technical women. And, as Mr. Costolo said on Twitter, the company does not want to appoint a woman just to check a box.


I asked various tech insiders, executive recruiters and academics studying tech or corporate governance for nominations. One of them, Jeffrey A. Sonnenfeld, a professor specializing in chief executive leadership and corporate governance at the Yale School of Management, said he came up with at least 20 names in 10 minutes and could easily name 20 more.


As a start, here is a list of 25 women who could serve on Twitter's board, from industries like tech, media, entertainment and advertising. Surely at least one would bring value beyond a checked box.


Currently president of the San Francisco Chronicle, her career has spanned old and new media: Demand Media, Yahoo, Microsoft and BusinessWeek.


A partner at Andreessen Horowitz, a venture capital firm that invested in Twitter, she started and sold a public relations firm and knows tech and marketing inside and out.


The co-founder and former chief executive of VMware is on the boards of Google and Intuit.


The president of Intel helped the company move beyond chips.


The former chairwoman and chief executive of Xerox rose through the ranks of human resources, customer support and corporate affairs.


The chief executive of AOL Brand Group and formerly of Gilt has a career that has spanned magazines, TV, movies and tech.


The president of MediaLink, a media and advertising strategy company, was chief sales officer at Yahoo and an executive at DoubleClick, among other media and tech executive roles.


The founder of Oxygen Media and former executive at Nickelodeon and Disney-ABC Cable Networks has tech experience on the boards of Electronic Arts, Symantec and Kandu, a tech start-up for children.


The chief executive of PepsiCo also has a background in tech, having run corporate strategy and planning at Motorola.


The chief executive of Burberry is a branding expert.


The chairwoman emeritus and former chief executive of Ogilvy & Mather, the advertising agency, has deep expertise in branding and marketing.


Another former Ogilvy & Mather chief executive also worked as an under secretary of state charged with polishing America's image abroad after the Sept. 11 attacks.


The founder of the United States branch of Bartle Bogle Hegarty, the advertising agency, has an unprintable motto that would fit in well in Silicon Valley.


The former chairwoman and chief executive of Young & Rubicam Brands, the advertising agency, has deep public-company board experience.


The president of Disney/ABC Television Group, and a chairwoman of Disney Media Networks, is overseeing the transition to digital media.


She has free time after recently leaving NBCUniversal, where she worked on digital media, TV and movies.


The chief content officer of Warner Brothers Interactive Entertainment and president of DC Entertainment oversees characters like Harry Potter and Superman.


The former chief executive of Paramount Pictures has tech experience on the board of Qualcomm.


The Founder of USA Network knows the TV business, and also co-founded Springboard Enterprises, a nonprofit for women entrepreneurs.


The former chief executive of Discovery Communications, which owns the Discovery Channel, was also an under secretary of state and now invests in tech start-ups.


The screenwriter, director and producer who created Grey's Anatomy and Scandal is also an avid Twitter user.


Few people know more about publishing than the former chief executive of Time Inc.


The former president and chairwoman of Hearst Magazines and publisher of USA Today would be a better fit at a digital media company than she was as New York City Schools chancellor.


The editor in chief of Glamour has expertise in media, publishing and fashion.


The editor in chief of Cosmopolitan understands print media and reaching different audiences.


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