How VisitBritain uses Tumblr to create the UK's future tourists

MarketingHow VisitBritain uses Tumblr to create the UK's future touristsMarketingThe UK's tourist board partnered with Yahoo to launch its own Tumblr blog, using idyllic images of Paddington Bear, thatched cottages and macaroons to appeal to the visual generation. The idea is not to go in for the hard sell, but to lend the UK the ...