'We consider them to be an advertising platform more than a social network.'Ello, an ad-free, invitation-only social network, has been dubbed the 'anti-Facebook' after its August launch, but even that characterization might be giving Facebook too much credit, according to Ello's feisty CEO.
'We don't consider Facebook to be a competitor,' said Paul Budnitz in an interview with Bloomberg Businessweek. 'We consider them to be an advertising platform more than a social network.'
That was just the opening shot in a wide ranging interview in which Budnitz opened fire on Facebook's design, content and ad-based business model. Budnitz says that Ello can turn a profit by selling add-on features directly to a few users.
He claims to have tapped into a wellspring of discontent with Facebook, signing up users at a rate of 50,000 an hour after Ello suddenly skyrocketed in popularity last week. That's just a drop in bucket compared with Facebook's 1.3 billion users, but Ello's CEO insists that he only wants the users who share his team's vision of what a social network should and should not be. The site requires users to agree to a manifesto that states, 'You are not a product.' Those who select 'disagree' are redirected to Facebook's website.
[Bloomberg Businessweek]
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