From Instagram to Snapchat, there's no shortage of photo-sharing apps out there. But there might be a new one on the horizon - from Google.
The Web giant is planning to spin off its Google+ photo service into a separate app to better compete with rivals like Facebook's Instagram, according to a new report from Bloomberg. Citing 'people with knowledge of the matter,' the news outlet on Friday reported that you won't even have to be a Google+ member to take advantage of the new app.
Google is reportedly planning to free up the photo-sharing component of Google+ as part of an effort to attract more users. The service is tentatively called Google+ Photos, but may be rebranded before its release.
This wouldn't be the first time the company has untethered services from Google+. Google last week beefed up the Google+ Hangouts video chat feature for business users. As part of that move, some business users no longer need a Google+ profile to start a Hangout.
Google did not immediately respond to a request for comment, but in a statement to Bloomberg, the company did not reveal any specific plans for launching a standalone photo service.
'Over here in our darkroom, we're always developing new ways for people to snap, share and say cheese,' Google said.
Photos have been a key part of Google's plan to attract Internet users to Google+, Bloomberg noted. The Web giant has rolled out a number of tweaks and new features to help users produce pics worthy of sharing with friends on social media.
The Auto Awesome tool, for instance, is essentially a .gif generator that creates a short animation out of several photos. Another feature called Action lets Google+ users create a strobe-effect photograph, while Movie produces highlight reels from your photos and videos - complete with effects, transitions, and a soundtrack.
For more, check out How to Make Animated GIFs.
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