Selasa, 08 Juli 2014

Katie Stanton to Replace Exiting Twitter Media Chief Chloe Sladden (Exclusive)



Less than a month after the departure of Twitter Media chief Chlose Sladden, the social media giant has found her replacement.


Katie Stanton, previously vice president of international market development, will step into a new role as head of 'global media.' The position essentially consolidates her previous role, which ran an international-focused media division, with that of Sladden, who oversaw the U.S. media division for the past five years.


Stanton steps into a highly visible role as far as the media business is concerned, becoming the lead liaison to a range of industries including TV, sports and music. Under Sladden's oversight, Twitter made its first crucial steps toward striking alliances with various networks, studios and other media businesses that has not only helped grow the company's global user base but lead to ad products that have helped the company with its monetization efforts.


Previously at Yahoo and Google, Stanton also worked for the White House under President Obama and the State Department under Hilary Clinton.


Stanton will report to Gabriel Stricker, head of marketing, PR and global media at Twitter, who recently took up new responsibilities in the wake of the departure of COO Ali Rowghani (who left the same day as Sladden).


Stanton isn't the only star on the rise at Twitter. Glenn Brown, who oversees the Twitter Amplify program, will now report directly into chief revenue officer Adam Bain, who also took new responsibilities after the departure of Rowghani.


No word yet on Sladden's next move, but her Twitter brethren sent her off in high style in the video below.


farewell @ chloes! http://ift.tt/1pWvKFT Isaac Hepworth (@isaach) June 27, 2014


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