Users may see fewer indie artists on YouTube, as the record industry and Google spar over licensing agreements.
Artists like Adele or the Arctic Monkeys may soon disappear from YouTube, as Google plays hardball with independent record labels, according to a report published Tuesday by the Financial Times.
The search giant has presented labels with new licensing terms for its new ad-free, paid-for service, but some have refused to sign in hopes of getting a better deal. YouTube will start scraping the video platform of content that does adhere to the new terms 'in a matter of days,' Robert Kyncl, YouTube's head of content and business operations, told the FT.
The new service will allow users to watch videos without advertisements even while offline, and will be tested internally in the coming days. It has no set launch date, but is being prepped for a wider release later this summer, according to the report. Google did not return a request for comment. We'll update this post when we hear back.
The music business has long had a contentious relationship with industry, and the two sectors have often jostled over rights agreements that satisfied sides.
Still, big tech companies have a strong interest music services, as they try to lure users away from their competitors. Apple last month acquired Beats Electronics, and with it got a streaming music service and two co-founders -- Jimmy Iovine and Dr. Dre -- with deep ties to the music industry. Amazon last week launched a streaming music outfit of its own to bolster its Prime subscription service.
YouTube itself is also seeing new competition. Yahoo is said to be working on its own video service to be launched this summer. It's main selling point is more lucrative terms for content creators.
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