Mark Zuckerberg is personally supervising development of an 'ephemeral messaging' app that could be released as early as this month, according to the Financial Times.
After Facebook's failed bid to acquire Snapchat, the social network has reportedly been busy on developing its own video and picture messaging app.
Mark Zuckerberg is personally supervising development of an 'ephemeral messaging' app called Slingshot, according to a Financial Times report (subscription required). The app could be released as early as this month, according to the report.
A Facebook representative declined to comment on the report.
News of the apps' development comes six months after Snapchat reportedly rejected Facebook's acquisition offer of $3 billion, which was about three times what the social network paid for photo-sharing app Instagram in 2012. The 2-year-old app, which sends 400 million send-it-and-forget-it photo and video 'snaps,' has grown rapidly in popularity with teens, pulling them away from Facebook. The app is also estimated to be used by 9 percent of adult cell phone owners in the US, according to research conducted by Pew.
Facebook recently removed a Snapchat clone called Poke from the Apple App Store. Launched in 2012, Poke was an extension of Facebook's 'poke' button, a feature left over from Facebook's collegiate beginnings.
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