Yahoo Advertising Overhauled: New Exchange, Tumblr Ad Targeting

AdAge.comYahoo Advertising Overhauled: New Exchange, Tumblr Ad TargetingAdAge.comThe moves are part of a broad overhaul intended to address the company's ad product shortcomings and provide a more streamlined way for advertisers to buy ads on Yahoo properties, including a freshly tweaked version of Tumblr's top so-called "native ...