A fan of great art in ugly rooms? There's a Tumblr for that. More of a corporate-logos-on-classic-paintings kind of person? I give you the Swoosh Art Tumblr. What about northern and early Renaissance art turned into GIFs? Check out these deeply funny animated collages from web wizard James Kerr.
Tumblr - the gift that keeps on giving. Just when you think you've reached complete culture comedy saturation, another one pops up in its place ( Idea for an Artwork comes highly recommended). But the arts on Tumblr aren't all about insider jokes and funny one-liners; in fact, the platform has the potential to foster genuine long-term engagement for venues and organisations - especially those looking to tap into a younger demographic with highly visual content, both key features of the blogging tool.
Add to that the fact it's easy to use and that Tumblr has visit times typically longer than those of other social networks, and you can see how it can make for a pretty powerful weapon. But how do you go about setting up a shareable and popular Tumblr - one that goes on being followed and read long after its launch?
As Katie Moffat wrote for us last year: 'Like any social network, it takes time to get Tumblr right. But, with the right thought behind it, and investment of time, it may well prove to be the right platform for you.'
Why not find out by starting right here, by joining in with our social surgery on Tumblr for arts and culture organisations, which takes place below, in the comments section, from 12-2pm on Tuesday 17 January.
We'll be looking at everything from the simple and straightforward - what to post, how to post and when - all the way through to the more advanced case studies and practices.
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