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Twitter shares are back on the rise on renewed optimism for its digital video advertising plans.
The social network's stock is up more than 3% in Friday morning trading, after gaining $3.85 to close the markets the day before.
This new jump in Twitter stock stems from a report from Evercore Partners Ken Sena, who says the company is in a strong position to rake in cash from video advertising.
Twitter stock has been bouncing up and down over the last few weeks, peaking with a $73.31 close the day after Christmas. A week later, shares shed roughly $13 in value before climbing back toward the $70 mark.
Follow Brett Molina on Twitter: @bam923. USA NOW
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