YouTube implemented changes to its Content ID system recently which has led to the takedown of numerous YouTube videos featuring video game footage, including Let's Play videos, video reviews, and more.
One of my own videos-a trailer for Darksiders II provided to me by the publisher for the express purpose of uploading-was taken down, though only briefly until (according to an email from YouTube) THQ released the copyright claim. THQ, the video game publisher that no longer exists.
Now YouTube has responded to the uproar from angry YouTubers, video game reviewers, and others impacted by Content ID.
But as Kotaku editor Stephen Totilo notes, 'You won't see an apology here. You won't see a change in policy. You'll see support for the Content ID system that's been more broadly unleashed on the reviews, features, Let's Plays and other video pieces created by YouTubers and watched by millions of gamers.'
Here's the email YouTube has sent out on behalf of the, for lack of a better term, rather draconian new system:
Hi from YouTube,
You might have heard about, or been impacted by an increase in copyright claims made on videos over the past week. We're getting in touch to explain what's happening and how you can get back to creating and monetizing great videos.
What's happeningContent ID is YouTube's system for scanning videos for copyrighted content and giving content owners choices on what they want us to do with them. Last week, we expanded the system to scan more channels, including those affiliated with a multi-channel network ('MCN'). As a result, some channels, including many gaming channels, saw claims appear against their videos from audio or video copyright holders.
Understanding Content ID claims Keep in mind one video may contain multiple copyrighted works, any of which could potentially result in a claim. For example a record label may own music playing in the video (even in the background), a music distributor may own a game's soundtrack, or a game publisher may own in-game cinematic content.
Also, online rights are often resold to companies like music labels and aggregators. While you might not recognize the owner, this doesn't necessarily mean their claims are invalid.
Deciding what to do When a claim is made, you'll see what's been claimed, who's claimed it, what type of claim it is (audio or video), and you can play back the part of your video that it matched. We want to make it as easy as possible for you to act on Content ID claims, and you can find out all your next steps, dispute options, and other troubleshooting resources here.
It's also important to know that most claims won't impact your account standing.
Tips for new videos If you're creating videos with content from other people, remember that rights ownership can be complicated and different owners have different policies. Be aware of music. Many games allow you to turn off background music, while leaving sound effects enabled. And if you're looking for music you can freely use (and monetize!), check out our Audio Library.
Whether gaming, music or comedy is your passion, know that we love what you do. We've worked hard to design Content ID and other tools to give everyone - from individual creators to media companies - the opportunity to make great videos and earn money. As YouTube grows, we want to make sure we're providing the right product features to ensure that everyone continues to thrive.
Sincerely, The YouTube team
To briefly illustrate just how silly and absurd the Content ID system has become, take the case of a YouTuber who had footage of his own game taken down. This isn't exactly without precedent, of course. Indie developer Jonathan Blow said recently that months prior to these changes, YouTube had flagged videos of his own game as property of Sony.
But the new system is casting a much wider net. Interestingly enough, the culprit here is not video game publishers themselves. Many have already vocally objected to the takedowns, offering their support to affected YouTubers.
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