Credit: Reuters/Dado Ruvic
A man is silhouetted as he uses a mini tablet computer while standing in front of a video screen with the Facebook and Twitter logos, in this picture illustration taken in Sarajevo October22, 2013.
The ads will play automatically in users' news feeds and may help Facebook capture a share of the $66.4 billion that advertisers are expected to spend on U.S. television this year, the Journal said.
One of the first ads to be played will be a short tease made specifically for Facebook for Lions Gate Entertainment Corp's upcoming film 'Divergent,' according to the newspaper. ( link.reuters.com/wad55v)
Facebook could not immediately be reached for comment by Reuters outside of regular U.S. business hours.
(Reporting by Sakthi Prasad in Bangalore; Editing by Supriya Kurane)
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